Rowboat Book Club #103

Nudge: Improving Decisions About Health, Wealth, and Happiness

by Richard H. ThalerCass R. Sunstein

Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

About Samuel

Single dad of 4 beautiful kids, Heston & Alex my twin boys, and my daughters Peace and Sky. Dad of 2 angel babies in Heaven, Ryan and Talon. Divorced. Semi-retired app developer, business partner, Commercial Real estate investor, Chicago Bears & Chicago Cubs fan, vegan, lifelong Catholic, voting independent party member, guitar playing singer who owns a dog, and 2 cats. We live in beautiful Denver, Colorado. I started my first blog Janaury 1st, 2012. Official owner of NotBatmanYet.com and @NotBatmanYet Twitter account.
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